In today’s world, fast fashion has become the norm, with significant social and environmental implications. The rapid production and disposal of clothing contribute to pollution, waste, and poor working conditions in the fashion industry. The BRAND Project recognizes the urgency of addressing these issues and believes that informed and motivated young people can be catalysts for change.
Our initiative centers around educating and engaging young people. We aim to equip them with the knowledge and tools needed to make conscious fashion choices that prioritize sustainability and ethical practices. By raising awareness about the true cost of fast fashion, we inspire the youth to take action in their own lives and become advocates for a better fashion industry.
We are thrilled to unveil the Brand Eco-Fashion Toolkit, a powerful resource designed to empower young people to make eco-friendly fashion choices and contribute to a more sustainable fashion future.
Our toolkit is thoughtfully divided into two sections, each offering valuable insights and practical guidance:
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Be Aware: a collection of useful information on the current fashion industry and sustainable alternatives.
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Be Prepared: a compilation of activities young people can do to make sustainable fashion choices.
We invite you to check it out and dive into the wealth of information and activities waiting for you!